Digital Asset Management Services
Pre-DAM work
• Conduct a DAM vendor assessment to determine which system best fits your needs and budget.
• Develop a business case - a document outlining the ways a DAM will benefit your company and pay for itself in the long term.
• Identify key players throughout your organization who should be involved in system selection and implementation.
Implementation
• Identify a category structure and metadata schema that will define the types of information and keywords that should be assigned to your company’s assets.
• Establish solid file-naming practices to use moving forward.
• Upload assets into your system, get them organized and tagged with keywords.
• Develop user training resources.
• Establish a governance document - the rules of the road for your DAM system.
Maintenance & optimization
• Analyze DAM system usage and provide reporting.
• Optimize the system based on usage reporting.
• Provide continued keyword tagging and metadata cleanup.
• Archive outdated content.