About me

Hello, I'm Sarah! Thanks for stopping by Violet DAM. My passion is helping creative teams achieve their best work by guiding them in the setup and maintenance of effective DAM systems. With a 23-year career working on and with creative teams, collaboration is at the core of what I do. I'm eager to get to know more about your company and explore how I can contribute to boosting your brand through DAM efficiencies. Currently, I work remotely from beautiful northern Michigan. Looking forward to connecting!

My approach to DAM

My introduction to DAM came through my experience on an in-house brand team, where I recognized the amount of valuable time being wasted on the tedious tasks of hunting down and sharing out brand assets. As I navigated the DAM implementation and witnessed it’s growth, I learned a valuable lesson: simplicity is key. Having an abundance of features doesn't necessarily translate to increased efficiency; in fact, an overly complex DAM system can become overwhelming, leading users to avoid it altogether. Whether I'm assisting teams with DAM setup or cleanup, I prioritize streamlining their system for optimal effectiveness.

My experience & qualifications

I’ve been working in the DAM space for 8 years, primarily assisting brand and marketing departments. I am a lifelong learner, and have attended several Henry Stewart DAM events, as well as DAM-focused webinars. I am a Certified Acquia DAM Administrator. Prior to becoming a DAM nerd, I held several different creative roles including graphic designer, design manager, and art director.